01 / 12
Enquirer Consulting Group / Prepared for Dörries Yachts
August 2026

The owner decides.
The intermediary picks the yard.

A short read on how a custom build reaches a shipyard, and the machinery behind reaching the people who make that call. To go with Monday's note, not to replace the conversation.
DesignBuildRunHand over
BUILDRUNOWN
Enquirer AI is the outbound engine of Enquirer Consulting Group
What we see

A short market, reached through other people.

01
In custom yacht building the end client is an individual, and individuals are not a list. The reachable market is the layer around them: brokerage houses, design studios, naval architects, owners' representatives, project managers and family offices.
02
That layer is small, named and international. It runs to a few thousand people worldwide, and most of them can be reached by name.
03
In this market a yard usually lands on a shortlist because someone who is not the owner put it there, months before the owner sees a proposal.
04
New build and refit run on different clocks and different contact sets, and they are rarely worked as two audiences even though they behave like two.
When the reachable layer is a few thousand people, the number that matters is how many of them know the yard, not how many messages went out.
Prepared for Dörries Yachts
Where this goes

Shows reach the same rooms, on the same calendar.

Today
.
At most yards in this category the channel is boat shows, brokerage relationships and word of mouth.
.
That reaches the intermediaries who already attend, in the same rooms, at the same points in the year.
.
The rest of that layer is not unqualified. It has simply never had a reason to look at any one yard.
.
Where that is the pattern, the channel goes quiet between shows, and the timing of every conversation sits outside the yard's control.
In the first weeks and months
+
A named list of the brokerage houses, design studios, owners' representatives, project managers and management firms worth reaching, across Europe, the Americas and the Gulf.
+
New build and refit run as two audiences, each with its own contacts, timing and argument.
+
A message written for one named person at a time, in your voice, in English or German, reviewed before it goes.
+
A positive reply lands with your team, with the person and a way to reach them.
+
Coverage that keeps running between shows rather than around them.
Enquirer Consulting Group
How the engagement works

Build. Run. Own.

01 / BUILD

Build

We design, staff and stand up the complete unit. The named-account data, the messaging, the outbound engine, the automation and the reporting.

02 / RUN

Run

We run it in market for a fixed four months and prove it on real booked meetings, not slides. First conversations land early.

03 / OWN

Own

We hand over the playbook, the tooling, the dashboards and a trained operator. You own the engine.

One contractor, a network of specialists. One point of contact, and you never manage a stack of tools or freelancers.
We build it, run it in market, then hand you the keys
What we build for Dörries Yachts

One layer, worked properly.

The intermediary list

Brokerage houses, design studios, naval architects, owners' representatives, project managers and yacht management firms, identified by name rather than bought as a list.

Two work types, two cadences

New build sits with a different contact and a longer clock than refit and conversion. We build and run them as separate audiences rather than one.

Written, not templated

Every message written for one named person and reviewed before it goes. Your voice, and a record of everything that was sent.

One point of contact. Nobody at the yard has to manage a stack of tools or a bench of freelancers.
Enquirer Consulting Group
The engine, in plain terms

Every message, written for one real person.

01

Target

We identify the brokers, designers and owners' representatives who put yards on a shortlist, by name rather than by list.

02

Personalize

AI reads each profile and writes a unique message. No templates.

03

Hand off warm

A positive reply pings you and your operator with the prospect and a way to reach them.

04

You take it from there

You take pre-qualified conversations. The engine handles everything before it.

Research-led and human-reviewed. Every message is on-brand, and most of the volume runs on capacity we operate, not only your account.
Enquirer AI is the outbound engine of Enquirer Consulting Group
Why this fits a yard

Few buyers, so every seat counts.

01

Depth over volume

A short market rewards being known by the right few hundred people. That is a coverage problem, and coverage is measurable.

02

Discreet by default

No volume blasting and nothing unreviewed. The yard's name is handled the way a client would expect it to be handled.

03

You own it at the end

We design it, staff it, run it for a fixed engagement, then hand over the list, the playbook, the dashboards and a trained operator.

Enquirer Consulting Group
Proof, in the field

Numbers from live campaigns, not projections.

Tim Rath
Chief Operating Officer, Innovative Radiology
Enquirer AI helps us identify the right people and start the conversation in a much smarter way.
$10M+
New business sold for clients.
3,500+
Qualified conversations generated.
100,000+
Decision makers reached for clients.
Fixed engagement, then you own it.
Why ECG

You own it at the end. That is the difference.

+
Without building an outbound team from scratch.
+
Without a permanent agency on retainer forever.
+
Without a stack of tools and freelancers to manage.
+
Without lock-in. You own the engine, including the operator who runs it.
A freelancer sends emails. An agency rents you reps. A consultancy hands you a slide deck. We design the engine, staff it, run it, prove it on real meetings, then hand you the keys.
Enquirer Consulting Group
How we start

Stand up fast. Prove it. Then scale.

Stand up

Build

The named-account data, the messaging, the engine and the dashboard. Day-one capacity from warmed assets and managed seats.

Prove

The test

Run against the KPIs we agree up front. First meetings on the calendar early.

Scale

Ramp

Once the numbers hold, ramp the seats and breadth to the volume you want.

Own

Hand over

Playbook, tooling, dashboards and a trained operator. The engine is yours.

Onboarding sets the targeting and the voice first, so the outreach lands warmer every week.
Enquirer Consulting Group
Next step

Let's see if the mechanism fits.

  1. A short call with Matthew, 20 minutes, at a time that works for you.
  2. Matthew brings the named accounts and the exact people we would start with. You tell us if the list is right.
  3. If it fits, we agree the scope and a start date. If not, you keep the read.
Reply with two or three times that suit and we will work around you, or grab a slot at calendly.com/enquirer/review.
Enquirer AI is the outbound engine of Enquirer Consulting Group
Enquirer Consulting Group

We build it, run it in market, then hand you the keys.

Matthew Marani   /   matthew@enquirerconsulting.com   /   calendly.com/enquirer/review
Enquirer AI is the outbound engine of Enquirer Consulting Group. Prepared for Dörries Yachts.